No matter what the statistics tell you, some websites will soar and others will flop and you are a better man than I am if you are able to work that out 12 months in advance. My tenet is, that if a website does not triple my financial outlay in a year, I dump it.
I do not count the articles because they can be recycled to point at other pages and the web pages can become recycled as new web pages on new or old web sites or, at the last resort, into articles.
For that reason, I have groups of loosely related sites based on the foremost topics I have identified, to wit, love, sport, cars, health, travel etc.
The foremost thing is to begin with what people want - not what you want. Then, endeavour to find a niche within that market that interests you. The more removed your personality is from the average, the more important this is.
Never start with yourself, but you can twist the subject back to something that you know something of or are willing to research because you are interested in it. I do a heck of a lot of research and really like doing it.
I am not concerned about collecting gold and gems, but my wife is and she wants my opinion often, so I am learning. Her son is getting married on 28-12 and he has to give his wife an ounce of gold as a present - that is what her mum wants for her, which is a further incentive to learn about gold, investing and market trends and swings, because I have to stump up for that gold.
There are so many items to write about.
I would like to write a site on orchids - I know nothing about them, but they grow like weeds here and they are my wife's favourite flower. If that is excessively narrow, maybe 'Thai Gardens'.
I was in Nan the other day renewing my visa. I have already written a site on how to get a visa, but there is a stone-age tribe living in Nan Province of northern Thailand! 285 km from my house. They live in bivouacs and are nomadic. They are 10,000 years behind the remainder of Thailand.
My wife is getting skin spreading over one of her eyes. It can easily be removed and will need doing after the wedding, but I can see a website on cataracts coming up.
There are hundreds of millions of us Boomers so topics for us are certain to be well-liked. We are aging, entering a new stage of life, are computer literate and are not destitute. That's a great blend.
A further thought is: a man on the BBC said the other day that there are more middle-class people in India than the entire populace of Europe. Imagine that!
And it is growing by hundreds of thousands a year. And China is twice the size of India. So they have (or soon will have) a middle-class equalling the population of Europe and America combined. That is excluding the upper-class.
Discover what interests those nouveaux-riches and you will strike it big. I believe that they love old-world style. Old European 'style' - not antiques, but silver salvers, beautiful tumblers, posh dog collars, fancy walking sticks, Panama hats, silk scarves, sensible shoes, home schooling, English language courses, etc, etc.
Owen Jones, the author of this piece, writes on a number of subjects, and is now concerned with
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