How To Monetize Your Web Site

Earning money from ecommerce is not as easy as it used to be because of the colossal amount of competition. Therefore, you have to use each trick in the book to produce multiple income streams from your web site and you have to give (prospective) customers a reason to go to your web site.

There are numerous types of web sites possible, but I find that specialized niche sites are the simplest to monetize. So, rather than writing on 'gardening', write on 'orchids' and better still would be 'orchids from Thailand' or even 'orchids native to northern Thailand'.

Taking this example, you should know something on the topic or at least have an interest in the topic. If you do not have enough information to write at least five web pages, you need to do some research.

First, design and create your web site, then make your front or home page. This page can either be a 'welcome to our web site on Thai orchids from northern Thailand' type page or you can just jump straight in to the topic or you could write a short welcoming paragraph and the remainder of the page giving an introduction to the topic matter of the site.

Then write a few more web pages and see which way the site is trending, because this can have an effect on the sort of marketing you use. The next thing you need is a few suppliers. For this type something like 'suppliers of Thai orchids affiliate program' into Google and see what comes up. (I just checked Thai orchids and there are Thai suppliers).

Sign up as an affiliate or ask them to create you an agent. Most of the suppliers of various items have their own banners and photos (known as 'creatives') for their affiliates to use. Choose adverts that fit in with the style of your site and place them at suitable points in the actual body text. Have the text wrap about the ad creatives so that they cannot be missed.

Keep these adverts as relevant as possible to the issue matter. Then go to Google Adsense, open an account if you do not have one and follow the directions to make adverts that fit in with the structure of your pages. There is stacks of advice and theory on where to put what on Google's Adsense site.

Sprinkle two or three of those around your site as well. Then go to a more general gardening affiliate web site where they sell accessories and add a few adverts about flower pots, hanging baskets, gardening tools and that sort of thing. Also put a couple of ads about garden furniture.

If you are stuck for approaches on articles on Thai orchids write a few filler articles on gardening tools and oak garden furniture as well. Then you could look for publications on (Thai) orchids. Go to Amazon, open an account, and select a few books on Thai orchids. Put their creatives on relevant pages and sell books. If you can find a magazine, become an affiliate and sell subscriptions.

And last but not least, have somewhere where visitors can join your newsletter. This way you build a specialized list of people who are interested in (Thai) orchids and you can send them not-to-be-missed special offers in your monthly newsletter.

Owen Jones, the writer of this piece, writes on a number of subjects, but is now involved with web copywriting services. If you want to know more, please visit our web site at PLR Articles